Wednesday, November 13, 2013
With obesity rates increasing around the globe Moscow has instituted a new incentive to get their citizens fit. A special vending machine has been put inside the entrance ways to the Moscow subway system. At these machines a user has the opportunity to complete 30 squats in two minutes for the prize of winning a free subway ticket.
Although the ticket, which users are trying to gain by doing exercise, is worth less than $1 US dollar I really appreciate the fact that this is a creative and relatively painless way to incentives subway riders.
I am sure that most of you have heard about this by now and I am not trying to inform you about this story. Instead I urge you all to consider how ideas like this one can change the way we conduct daily activities. What if your office job allowed you to get 10 extra minutes at work in exchange for doing some push ups? Sounds ridiculous but in the end these little challenges can push ourselves to be healthier individuals.
What do you think about exercise incentives? Do you think the subway ticket is effective or just cute? Let me know below!